Google’s ever-changing algorithms take into account more than 100 different factors before deciding if a company’s website or your blog are useful to the user. That is, how high up the list of search results you should appear. So, does this mean that robots and their logic are now more important than humans and their creativity? In order for the soul to talk to the machine, we turn to what is known as SEO positioning. Understanding and harnessing SEO ensures...
The coexistence of the digital and the print worlds is not always easy. Who hasn’t seen a color or a typeface you liked while reading a magazine or walking down the street? But how do we know what it’s called...