According to Deposit Photos image bank, these are the photo categories that will shape 2018 visual communication: High-impact images: amateur photojournalism is beginning to really boom. Increased social awareness and the fight against ‘false news’ with real images that report or testify the world we live in, is driving the trend. Real people: brands are increasingly using anonymous people, not professional models, to advertise their products, allowing their audience to identify with them. Nature travel: people are still the most...
Content marketing will be even more important. 70% of people prefer to learn about a company through an article instead of an ad. A good story, well told, can help humanize a company. What’s more, content marketing is cheaper than...
Even though Google still controls the search engine industry, companies are also competing to get good rankings on places like Yelp or Amazon. Positioning arrives to voice assistants Will 2018 be the year of the consolidation of searches through voice...
There are a number of factors, including social, demographic and consumption trends you need to take into account when designing your digital strategy. They include: Mobile devices Mobile devices are the most popular way of surfing the web, with 51,4%...
The age of the fourth industrial revolution that we are living through is marked by a more intelligent way of consuming. Now the economy is circular. Reduce, reuse and rethink are the basic principles to be applied to help ensure...
A few simple black lines are sometimes all we need to identify a company, institution or even an idea in seconds, whatever language we speak. Logos are one the most important elements of a corporate identity. Their design can even...